By Steve Krawciw

The first iPhone was launched on June 29, 2007, and the world has never been the same since. The speed and convenience with which we now communicate created the new levels of urgency, including the urgency to understand and participate in further unbridled innovation. Since the launch of the iPhone, many companies have adopted the so-called Digital One company strategy with the idea to integrate social media, mobile technology, fast analytics and cloud data storage.

Social media alone creates change and not just because of all the new tools connecting billions of indi ...

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